After TerraCycle helped us get Eco-Pretty we have been all about being green, especially since Earth Day is right around the corner on April 22. So we’re excited about their new TV show, Garbage Moguls airing on the National Geographic channel that will take everyday trash and turn it into something spectacular.

The show follows the ups and downs of the TerraCycle team on the edge of billion-dollar success – and bankruptcy – all while trying to make the earth a better place. Garbage Moguls tracks the theam’s work on two prototypes: a messenger bag for OfficeMax – made from old billboard materials and seat belts – and a kite made entirely of Oreo wrappers for Wal-Mart. Viewers witness the zany brainstorming ideas (a Slip ‘N Slide made of wrappers?), the uphill battles and the real-life dramedy in the vein of The Office.

Also, if you can’t get enough of this cutting edge company the founder, Tom Szaky just published Revolution in a Bottle. It’s about how he dropped out of Princeton to create TerraCycle and the tribulations he faced along the way. Szaky argues for a new approach to business, an “ecocapitalism” based on a “triple bottom line.” Every business, he says, should aspire to be good for people, good for the environment, and (last but definitely not least) good for profits. He shows how the first two goals can help the third.

The next airing of Garbage Moguls is of course on Earth Day and Szaky’s book is available now.

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