Avon’s going all high-tech on us which is awesome because who can afford high-end, anti-aging skin care products anymore? Not in this economy! I’ve been seeing this gorgeous bottle in all the major mags and was so thrilled to see that the Pretty blue helix is courtesy of Avon, the brand that you can always count on to be money well spent (especially since my big 3-0 is coming up and I’m this close to freaking out).

Recently debuted (and perfectly timed for the current economic slump), Avon’s ANEW Clinical Derma-Full X3 Facial Filling Serum has a formula that contains the same injectible-grade hyaluronic acid facial filler that dermatologists inject into the wrinkles of rich old ladies. Hyaluronic acid is a key component of healthy skin and a proven wrinkle filler, and Avon’s serum is designed to stimulate your skin’s own filling fibers and build their natural reserve of hyaluronic acid.

We Pretties don’t get older, we just get better, so we need to keep our skin in fighting shape! Yes, yes, it’s $54 price tag is steep, but only by Avon’s standards. How much do you think Nicole pays for that waxen forehead? Yes, put away the needles, Pretties, and head on over to Avon.

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