A party for our Palo Alto Pretties (thx Smashbox & Sephora)
February 16, 2010 – 3:33 pm | No Comment

Why should us LA Pretty girls have all the fun? For you Northern CA Pretties, we’ve got an awesome fete for you. Smashbox has teamed up with Sephora for an exciting offer happening this February …

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Get your green on at Vert

Submitted by LAPretty on April 26, 2009 – 5:05 pmOne Comment

vert09Springtime is all about getting green and that’s why we’re so into telling you about how there’s a treasure trove of eco-Pretty products all in one cute boutique in Venice called Vert. We’ve mentioned Vert before in our previous post about Josie Maran’s eco-friendly makeup line. In addition to Josie’s cosmetics, Vert offers a whole slew of natural and organic fragrance, skin care, and makeup products – there’s even a whole section for babies, both of the human and canine variety.

Founded by makeup artist Renata Helfman, Vert is designed to be a one-stop eco-shopping destination for Angelenos trying to live a greener life. In addition to Josie’s line, brands like Arcona, L’Artisan Parfumer, Naturopathica, Nuxe, and Red Flower are just some examples of the high-end, high-quality natural beauty products that populate Vert’s shelves.

Or should I say, green shelves since even the interior of this sun-drenched store is eco-friendly. Plus there’s all sorts of experts (including, of course Renata herself) who are on hand to give you advice on how to green up your life. I personally want to meet the gorgeous Carissa and find out where she got that awesome hat! Renata even gives makeup seminars and teaches workshops. Check out some more pics of Vert from local blog Yo Venice. Or even better, stop by and have yourself a looksie!

BTW, eyebrow guru/markup artist Marco Ochoa, who threads the brows of celebs like Kate Beckinsale, has just joined the Vert team! New clients get their first visit for $20!!

Vert, 1211 Abbot Kinney Blvd, Venice; (310) 581-6126.

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