We at LA Pretty just came across an awesome website, Shopflick.com. It’s like YouTube meets serious shopping. Shopflick.com gives indie designers a platform to introduce themselves to their fans through the intimate medium of video, in one collective marketplace.

Shopflick.com was created by David Grant (former President of Fox TV) in order to change the game for the thousands of independent emerging designers, boutiques, artists and manufacturers who collectively aspire to reach their formerly dispersed audience (that would be us).

Many of the designers on Shopflick are very LA-centric:

Raquel Allegra (showing at Boxeight LA Fashion Week) – Allegra turns rags reclaimed from the LA county jail into beautiful, one-of-a-kind works of art coveted by celebrity fashionistas Heidi Klum, Nicole Richie, Penelope Cruz, and the Olsen Twins.
The Battalion (showing at GenArt LA Fashion Week) – Sisters Linda and Chrys Wong of The Battalion show off eco-style in buzz-worthy shows like the CW’s “90210,” and Planet Green’s “Alter Eco” hosted by Adrian Grenier. Maggie Gyllenhaal, Julie Delpy and Ashley Olsen are all fans.

Yotam Solomon (showing at Boxeight LA Fashion Week) – One of the youngest designers at LA Fashion Week, the 21-year-old Solomon has captured the hearts of editors around the world with his bespoke items in avant-garde aesthetics and rich color palates.
KidViskous – Downtown darling KidViskous has been praised for her fun, funky jewelry line mixing ironic humor with colorful pop culture references worn by music moguls and fashion fans alike.
Popomomo –Designer Lizz Wasserman crafts locally in LA, mixing intellectual appeal and utter wear-ability. Her eco-friendly work is defined by simple drapery translated into feminine shapes and innovative patterns.
Violet Valen – Wife of Stones Throw Records DJ Peanut Butter Wolf, and once employed by the Farrelly Brothers and other Hollywood royalty, Violet Valen creates urban wearable art pieces handcrafted from vintage sweatshirts for global audiences.

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